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A Practical Guide to Choosing Packaged Snacks for Retail & Wholesale

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The packaged snack market in India has changed significantly over the years. Consumers today have access to traditional namkeen, chips, popcorn, extruded snacks and many new flavour combinations. For retailers, wholesalers and distributors, this variety creates an opportunity—but choosing the right products requires more than simply looking at the packaging. Understanding the Main Snack Categories Before selecting products, it helps to understand the major categories available in the Indian market. Traditional Namkeen Traditional namkeen continues to be one of the most dependable snack categories. Bhujia, mixtures, chana dal, moong dal and other savoury products have strong familiarity among Indian consumers. These products are suitable for everyday snacking and are commonly purchased for homes, gatherings and tea-time consumption. Potato Chips Chips are popular across different age groups and are especially suitable for impulse purchases. Flavour variety is an important factor in this...